If you are searching for IT Support London in Google here are 4 ways that you might select companies from the list Google returns:
1. Look beyond page 1
It seems obvious, but the companies that have been around the longest and Google regards as having comprehensive websites are the most likely to be at the top. Companies can get higher up the list than they have any right to be using SEO. However you could argue that good marketing is an indicator of professionalism! Everybody looks above the fold on page 1. I suggest that you look to at least page 3, picking out a couple of dozen websites.
2. Take Location Into Account
The search engines give more prominence to local businesses. For example if you search for “IT Support London”, Google will present you with a map on page 1 of the results. It’s useful in finding the IT Support London companies closest to you.
3. Are There Any Familiar “IT Support London” Companies?
There may be a few names that you recognise in the search results. If you do that’s a bonus. It’s probably a good sign and they may be worth looking at first.
4. Trust Your Instincts
Sometimes it’s difficult to know why a company just doesn’t feel quite right. It may be an impression that they won’t work well with your values and culture. The look and feel of a company’s website tells you tells you about them. Are they enterprise level, home support focused, very technical, lacking in people skills, etc. Using these 4 techniques should help you find 6 IT Support London companies that are suitable candidates to research further. The next step is to call them and reduce it down to a list of 3 to meet. Then all you need to do is make the final selection!
